Marketing Today

Article by Marketing Quotes

Have you ever considered using the phone to generate new affair?

There are companies that specialise in generating affair for clients via the touchtone phone and do this successfully every day. They are referred to as telemarketing or telesales companies and their affair goal is to generate leads and appointments for your affair.

There is a difference between telesales and telemarketing companies telemarketing as they are two quite different forms of marketing but do cross over.

Telemarketing

Telemarketing is simply marketing over the touchtone phone (hence the term ‘tele’ ‘marketing’ – this would involve a list being supplied of contacts (say for example pervious customers that do know of your company/services) and each one would be called in succession to remind them of the service and try to ‘drum’ up new affair. Many companies do make use of telemarketing either by using 1 person to call around their client base once a month to remind customers and keep the name in the form; or by engaging a team of telemarketers to do a focused battle (either ongoing or a one off battle). This could be used for appointment making or just for general lead generation or even in taking a survey (like a customer satisfaction survey).

Telesales

Telesales is quite different as it involves actual selling of a product over the phone (generating and taking instructions for harvest or services) hence the term ‘tele’ ‘sales’. This typically would involve agents cold mission a list of new contacts and potential customers (as opposed to telemarketing everywhere the contacts are already aware of the brand/company) to generate new affair.

Both of theses skill sets are valuable and can be very effective tools in the marketing arsenal – but there are clear distinctions between them and then need to be properly applied.

Many companies have approached Marketing Quotes for advise on lead generation (either via ancient customers that have gone cold, or by generating new leads and sales) via http://www.marketingquotes.co.uk/telemarketing and have really been successful in finding an agency to work with in helping them to boost affair and develop their order book.

Marketing Quotes offers a free service to UK businesses, to help them to get free advise and quotes from local marketing companies. In the UK there are over 500 telemarketing and telesales businesses, everywhere Marketing Quotes help is to get advise and quotes from select companies for you to review and consider. The service is impartial as our goal is to help you to get quotes from the right companies, typically telemarketing/telesales companies that have experience in your industry and a knowledge of your market. For more information just go to marketing companies and complete a quick request form to get free quotes.

About the Author

Marketing Quotes is a free service to UK businesses to help them to get free advise and quotes from local marketing companies.

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